The Top Pages report shows views per page over a date range, sorted by traffic. It's the first place to look when you're deciding what to improve.
Pro plan or higherScreenshot needed
screenshot of the Top Pages table showing page title, views, unique visitors, bounce rate, average time on page, with a date range picker at the top
Columns#
| Column | What it means |
|---|---|
| Page | Title and slug |
| Views | Total page views in the date range |
| Unique visitors | Distinct sessions (24h window) |
| Bounce rate | % of sessions that viewed only this page and left |
| Avg. time on page | Median time before navigating away or closing the tab |
| Δ vs prior period | Change vs the previous date range of the same length |
Sortable by any column.
Date ranges#
Default is the last 30 days. Other quick ranges: 7 days, 90 days, 12 months. Custom ranges are supported on Scale and Enterprise.
The "Δ vs prior period" column compares to the same length immediately before the current range. So if you're viewing "last 7 days," it compares to the 7 days before that.
How to use this#
Triage the top 10#
Spend time on the pages that get traffic. The top 10 pages typically account for 50–80% of all views. Improving them is the highest-leverage work you can do.
For each top page:
- Read it as a new reader.
- Check the bounce rate. High bounce + high views = the page isn't doing its job.
- Check the time on page. Short time + technical content = readers aren't finding what they need.
Find the orphans#
Sort by views ascending, ignore drafts. Pages with zero or near-zero views over 30 days are candidates for:
- Promotion — link from higher-traffic pages.
- Consolidation — merge into a related page.
- Deletion — if no one's reading it and no one's looking for it.
Be careful with deletion — sometimes a page has zero views because no one knows it exists, not because it's not useful.
Track a launch#
When you publish a new feature, watch the related docs page over the following 7 days. View counts tell you whether the launch is reaching the target audience. Bounce rate tells you whether the docs are landing.
Filtering#
Filters at the top of the table:
- By section — only show pages under a specific parent (e.g., only API Reference).
- By referrer — only show pages that received traffic from a specific source.
- Search — find a specific page by title or slug.
Filters combine. "Pages under API Reference, from Google, in the last 30 days" works.
Export#
Click Export for a CSV of the current view (filtered, date-ranged, sorted). Useful for sharing with your team or piping into your own analytics tool.
CSV exports include all columns plus a date column with daily breakdowns.
What "view" means#
A view is counted when:
- A page renders in the browser (server- or client-side).
- The reader is human (basic bot filtering applied).
- The reader hasn't viewed the same page in the last 30 minutes.
Repeated views in a single session by the same reader count as one. Refreshes within 30 minutes don't double-count.