Analytics give you signal on what's working in your docs — which pages get traffic, where readers land, what they search for, and what sends them away.
Pro plan or higherWhat's tracked#
| Signal | Where to see it |
|---|---|
| Page views (per page, daily) | Top pages |
| Unique visitors | Top pages |
| Bounce rate | Top pages |
| Search queries | Search queries |
| Search queries with no results | Search queries |
| Top entry pages | Analytics overview |
| Top exit pages | Analytics overview |
| Referrer (Google, Twitter, direct, etc.) | Analytics overview |
Screenshot needed
screenshot of the analytics overview dashboard showing the chart of page views, top pages list, referrers panel
What's not tracked#
By design:
- No reader identity. No login required, no fingerprinting, no personalization.
- No reader IPs stored. IPs are hashed and discarded after the geo lookup.
- No third-party cookies. Dokly's analytics are first-party only.
- No session recording. No heatmaps, no rage-click detection, no scroll videos.
This is intentional. Docs analytics should be useful enough to make decisions and minimal enough to not require a cookie banner.
Privacy compliance#
Dokly's analytics are GDPR-compliant out of the box. No consent banner is required because:
- No personal data is collected.
- No cross-site tracking.
- IPs are hashed at edge.
You can disable analytics entirely (Project Settings → Privacy → Disable analytics) if your compliance team prefers.
Reading the data#
Three questions analytics should help you answer:
1. What are people landing on?#
Top entry pages tell you what brought readers in. Usually:
- Your homepage (direct or branded search)
- Pages that rank for specific keywords
- Pages linked from your marketing site
If a page is a top entry page but has high bounce rate, it's not delivering on the promise of whatever brought the reader there. Often that means the title or meta description over-promises.
2. What are they searching for?#
Search queries tell you what readers expect to find. Two patterns to watch:
- High-frequency queries with no results — pages you should write.
- High-frequency queries that lead nowhere (the reader searches, doesn't click) — pages you have but with bad titles/descriptions.
3. Where do they get stuck?#
Top exit pages are pages where the reader leaves the docs. Some exits are good (the reader got their answer and left). Others are bad (the reader hit a dead end).
Dead-end signals to watch:
- A tutorial step page is a top exit page
- A reference page has high views but low time-on-page
- A page is the most-viewed and the most-exited
Limits#
Analytics are retained for:
| Plan | Retention |
|---|---|
| Free | None |
| Starter | None |
| Pro | 90 days |
| Scale | 1 year |
| Enterprise | Configurable |
For longer retention, export to CSV (Pro+) or pipe to your own analytics warehouse.